Monday, February 8, 2010

Meet the New Superbowl Ads! Same as the Old Superbowl Ads!

Another batch of opinions, hastily posted by somebody who wasn't all that invested in the game. (Dammit, Bill!) This may not be the most coherent post in the world, since it's almost quarter of two in the morning now, but here goes:

"The Last Airbender" teaser - Uh... eh. I think I've made my opinions on the prospects of a live-action "Avatar: the Last Airbender" movie perfectly clear by now and this teaser didn't really change anything. What strikes me as odd is the fact that, had I tuned in a minute later I would have missed it entirely.

Boostmobile Shuffle - OK, this one got a laugh out of me. For those of you who are to young to get the reference, enjoy the very first time I realized that athletes should never sing. Ever.

Doritoes and Budweiser - Man, their commercials this year were either just plane weird or boring. Doritoes in particular; it looked like they were using the ideas from their contest a while back that came in a distant second.

"Robin Hood: Prince of Some Stuff" - "Gee, Homer, that's a good idea but I think they've already made movies based on A Christmas Carol." "Yeah, well, what about Robin Hood?"
On the other hand, I am hoping they make this movie into another "EXCITING cereal".

"Wolfman" - Team DelToro!!!

Monster.com Beaver - I like the puppetry, but this is a good example of an ad that is really elaborate but doesn't make any damn sense. The Budweiser Bridge ad was like this too. The ur-example of this kind of Superbowl ad comes from 1997. (Bonus: Two or three instantly-dated references for the price of one!)

GoDaddy.com - This may be the greatest and best web-hosting service in the entire Internet, and all most people associate them with are these "to hot for TV" ads. Good jarb ad execs.

Coke Simpsons - Yaaaay!!! I feel like I ought to comment more on this ad as it's the only memorable animated ad. It's wikkid late. I don't want to.

Career Builder and Dockers - To ads in a row with guys in their underwear. Good luck telling them apart.

Teleflora - Hey, I remember this from last year!

"Alice in Wonderland" and "Tru TV Groundhog Day" - I must have mentioned somewhere on this blog that the deepest depth of the Uncanny Valley is inhabited by those staples of Superbowl ads, CGI Babies Who Do Things Normal Babies Don't Do. Well, I was wrong. The real inhabitants are People With Giant CGI Heads (or Normal-Sized Heads On Little CGI Bodies, it's hard to tell).

Universal's Wizarding World of Harry Potter - And I've given so much attention to the history of the Disney/MGM or Hollywood or whatever they're calling it now Studios in Walt Disney World that I feel like I must have discussed the equally strange history of Universal Studios Florida as well. This ad reminds me of the seriously trippy ads used to introduce the park in the first place. I don't think Wizarding World will be open by the time I get to Florida next month (more on that later), but having visited the spot where I think it's going, it's a little hard to believe that this is going to be more elaborate than a retheming of the Lost Continent part of Islands of Adventure.

Dr. Pepper Little Kiss - Ugh. Just... ugh.

"Prince of Persia: the Color Orange!" - With the memory of what happened after "Pirates of the Caribbean" fresh in my head, let me say this: I don't want little girls and their moms suddenly saying they've "Always been a Jake Gyllenhaal fan!" You sit through "The Good Girl" and "The Day After Tomorrow" just for him and then maybe we'll let you in the fan club. Maybe.

HomeAway.com - Here's a depressing trend for you. Commercials for commercials. As in, you had to go online to watch the full version of this. Bah.

Dennys screaming chickens - And here's the most irritating and most impossible to like commercial this year.

"The Crazies" - Interesting and creepy ad for what appears to be an entirely unremarkable thriller. Funny thing is, I would have expected to see an "Iron Man 2" teaser instead.

Google Paris Romance - Awwwwww... See now, this is how you do it.

EDIT: Reviews of ads I have not mentioned can be found at the Onion AV Club. It's funny how the blatant misogyny and anti-intellectualism, especially of the Bud ads, didn't immediately register with me. Then again, I remember when every single beer ad felt like that Duff beer "down with sexism" ad from an early episode of "The Simpsons" (still brilliant but YouTube has sadly failed me).

----
Sketch of the day!
2.4.10 Sketchbook Page
I'm also selling a set of ACEOs on Ebay this week, just to see how they do.

No comments: