Monday, February 2, 2009

Superbowl Commercials = Serious Business

Therefore, I shall now give my opinions of the various ads that entertained me (or not) during the game (which, being a chick, I wasn't all that emotionally invested in):

"G.I. Joe" trailer - Eh. Actually, I think I'll see if I can rent the "G.I. Joe" animated movie. I have a feeling it'll be better than this big live-action Hollywood version. Now, why would I think that?

"Transformers: Revenge of the Sith Fallen" trailer - Oh yeah.

Pepsi - You are not Bob Dylan, Will I. Am! Shrek is not Gumby! There is nothing about this ad that does not make me angry!

Budweiser - The horses in love one was very nice. The "fetch" game, not so much.

"Land of the Lost" trailer - It doesn't look that funny, but it's bound to be better than the 1991 revival. (I can't be the only one who remembers if. Observe.)

"Star Trek" trailer - It's enough to say that I'm getting excited about an odd-numbered "Star Trek" movie. And did Kirk just run into a smaller Clover?

"Up" trailer - It's Pixar and it involves a cranky old guy and the plateaus of South America. I am sold. But by the way, not one single Annie Award for "Wall-E"? Seriously?
Teleflora - Um... This flower delivery company knows that flowers are the reproductive parts of a plant, right? Because I do, and with that in mind, this commercial just looks wrong.

Cheetos - When did Chester Cheetah turn into a jerk-ass?

OK, I was lacking in the 3-D glasses department so I have no idea if they were better with them, but the "Monsters V. Aliens" trailer didn't look terrible without them. The movie itself just doesn't look all that interesting to me though. And the So-Be ad after it started out cute, got confusing in the middle, and ended with some premium nightmare fuel.

"Heroes" - It's always fun to be reminded that the stars of "Heroes" are fans themselves, so I liked the playful football ad.

Nerf Swords - Every year, there is one commercial that stands out because it looks so out of place. I'm sure all the LARPers out there are excited about this. I do not doubt that there are LARPers who watch the Superbowl (most LARPers are male) it still seems odd.

"Some-Other-Verb-Besides-Escape To Witch Mountain" trailer - Yes, Disney is revisiting the Witch Mountain series for no good gorram reason. With the Rock. Yeah. (Writes a note to add the original "G.I. Joe" and "Escape to Witch Mountain" movies to her Netflix queue...) Oh, hey, remember how in the original, we didn't learn that the two kids were aliens until the very end? Yeah.

Coke - I loved the Coke bugs! Obviously, somebody liked their "Minuscule", but it was still so cute. Best of all, the insects were allowed to be cute on their own terms; they weren't humanized too much. (See the aforementioned SoBe commercial to see how even slight anthropomorphism of otherwise realistic CGI animals can go horribly, horribly wrong.)

Coke Zero - On the other hand, this "LOL, we'll pretend we're angry at ourselves for stealing our own recipe" ad campaign was not, is not, and never will be funny.

Hulu - It's nice that they're hosting all these ads but... WTF Alec Baldwin? Also, the mammalian brain is already of a fairly squishy consistency. I will invite the reader to accept, without questioning, why I know this.
(OK, think high school, anatomy class, and a dozen female students in their early teens being traumatized when the trailer for "Babe" began running the same week we started...)

Legal Seafood - At this point, we're getting into the local ads at the end of the game. Anyway, this ad features the sounds of Presidents slurping clam chowder. This is what the word "squick" means.

Stop N Shop - Nothing much to say here but, "Yay! They are using animated ads again!" (They had a cute and memorable one around 1989-ish. Sadly, YouTube has failed me.)

And those are about the only ads that made an impression on me. How about some cel-shading (click for big as usual):

112. Swedish Short Snout

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